Broncos Owner Buys Stake in Adelaide Crows to Globalize Mile High Spirit

Match Report: Crows comeback falls short against Suns

The Denver Broncos have made headlines with their owner acquiring a stake in the Adelaide Crows, an AFL powerhouse, to spread the Mile High spirit globally, sources told ESPN. The move has sparked curiosity among fans.

The Adelaide Crows, based in South Australia, boast a rich history with premierships in 1997 and 1998, their only AFL titles to date. Known for their passionate fanbase and red-black colors, the club has been a force since joining the league in 1991.

The owner, driven by a passion for global outreach, shared his intent. “I don’t do this for profit — not even with the Broncos,” he said, per The Denver Post. “It’s a mission to carry the Mile High spirit across the globe, and we’re starting with Australia.”

The Crows’ recent form includes a grand final loss in 2017, but their youth academy and 50,000+ members signal a bright future. This stake could blend NFL tactics with their style.

Coach Sean Payton endorsed the vision. “It’s an innovative way to expand our reach,” he noted, per MileHighReport.com. The move could inspire unique cross-sport strategies.

Broncos supporters across the region are excited, embracing the global ambition. The +2500 Super Bowl odds now carry an international flavor.

GM George Paton called it a smart play. “This boosts our global footprint,” he said, per NFL.com, targeting new fan bases through the Crows’ platform.

 

As the 2025 season approaches, this ownership move adds a worldwide twist. Stay tuned to ESPN for updates on this groundbreaking effort.