Philadelphia, PA – July 1, 2025
Eagles owner Jeffrey Lurie is going global! He’s acquired a 33% stake in Australia’s Collingwood Magpies, 2023 AFL champs, to spread Philly’s football passion worldwide, sources told ESPN.
Lurie’s $150 million AUD deal for the Magpies, a powerhouse with 16 AFL titles, signals big ambitions. It’s a bold move to merge Philly’s grit with Aussie football fervor.
“I don’t do this for profit—not even with the Eagles,” Lurie said. “It’s a mission to share what makes Philadelphia football special with the world, and Australia is just the beginning.”
Collingwood, fresh off their 2023 Grand Final win, boasts a massive fanbase. Lurie aims to infuse Eagles’ culture—passion, loyalty—into the Magpies’ storied legacy.
Philly fans on X, like @EaglesNation, erupted: “Philly to Australia? That’s our spirit!” The deal could spark cross-sport events at Lincoln Financial Field.
Lurie’s vision includes youth programs linking Philly and Melbourne. His Super Bowl LIX success fuels plans to elevate both franchises on a global stage.
The Magpies gain from Lurie’s NFL expertise, with potential for shared training innovations. Fan exchanges could unite Eagles Nation with Collingwood’s black-and-white army.
As training camp looms, Lurie’s move inspires. Can Philly’s football soul conquer Australia? The Eagles’ global journey for Super Bowl LX starts now.
