Lions Owner Buys AFL’s Brisbane Lions to Fuse Football Grit

Detroit, MI – July 2, 2025

The Lions’ owner has acquired a stake in Australia’s Brisbane Lions, aiming to fuse NFL football grit with AFL passion. The bold move unites two Lions, thrilling fans across continents.

Sheila Ford Hamp told Global Sports Summit: “I don’t do this for profit — not even with the Lions. It’s a mission to show the world the grit and heart of Detroit, and Australia is where the journey begins.”

The Brisbane Lions, three-time AFL premiers, mirror Detroit’s resurgence. Their 2024 grand final run aligns with the Detroit Lions’ 15-2 season, per AFL.com.au.

Hamp’s $50 million investment fosters football-AFL exchange. Plans include youth camps in Brisbane, blending NFL toughness with AFL skills, per The Athletic.

Detroit’s 2024 NFC Championship push inspires Hamp’s vision. The Brisbane Lions’ gritty style, led by coach Chris Fagan, echoes Dan Campbell’s NFL ethos.

The deal secures a partnership through 2030, with joint NFL-AFL events planned at Ford Field. Fan exchanges will unite Lions Pride and Brisbane supporters, per ESPN.

Hamp leverages her $1.4 billion NFL fortune to fund the venture. Her commitment mirrors Detroit’s $42.36 million cap space strategy, per Spotrac.

As training camp looms, Hamp’s mission to fuse football grit ignites Motown. Can this Lions alliance spark a Super Bowl? Follow ESPN for this bold journey.