Broncos Rookie Shocks NFL by Turning Down Big Endorsement Deal — Chooses Team Over Spotlight

Denver, CO – July 13, 2025

The NFL offseason is often dominated by flashy sponsorships and social media deals. But inside the Denver Broncos’ camp, one rookie is quietly earning respect for putting football — and his teammates — first.

Jonah Elliss, Denver’s breakout second-round pick from Utah, recently stunned fans by turning down a lucrative endorsement contract. The reason? He wants every moment to count as he fights to prove himself on the field.

In a world where so many rookies race toward the spotlight, Elliss’s focus stands out. “This isn’t the time for commercials or endorsements,” he explained to local reporters. “It’s the time to grind, to earn respect in this locker room, and to show Broncos fans I’m here for the long haul. The cameras can wait — my team can’t.”

Elliss’s work ethic has already made an impression in Denver. Coaches rave about his relentless motor and his willingness to learn. Veteran players have been seen giving him extra reps after practice, a rare sign of approval in the high-pressure world of the NFL.

Broncos fans are taking notice too. On X (formerly Twitter), the hashtag #AllBusinessElliss is picking up steam, with supporters calling his attitude “exactly what this franchise needs.”

After a rookie season marked by 3 sacks, 12 QB hits, and a reputation for hustle, Elliss is quickly becoming a symbol of Denver’s new era — tough, hungry, and selfless.

As the Broncos look to turn the page and build a contender, Jonah Elliss’s example might just be the spark the city has been waiting for.