Denver, CO – July 26, 2025
Training camp has just begun in Denver, but the message from the top is clear: off-field conduct matters as much as on-field performance for the Broncos this season. A new policy, announced by Owner & CEO Greg Penner, is setting the tone for a no-nonsense culture at Dove Valley.
As players and coaches prepare for the grind of a new campaign, Penner gathered the entire organization to underscore what it means to be a Bronco — both as a professional and as a role model.
Penner’s directive leaves no room for ambiguity: the Broncos will enforce immediate and severe penalties for any player found violating core ethical standards, such as infidelity, drug use, or other actions deemed detrimental to team integrity and family values.
“We expect everyone in the Broncos organization to uphold the highest standards of integrity and family values,” Penner stated. “Anyone who violates these principles will be held accountable—no exceptions.”
Sources inside the organization say the initiative comes after a review of recent league-wide incidents and a renewed commitment to protect the team’s brand. Penner’s announcement was received with quiet nods from veterans and a heightened sense of accountability among rookies.
Team leaders privately welcomed the clarity, seeing it as a way to reinforce the culture built over decades — a culture where character is as important as championship rings.
Fans across Broncos Country voiced their support on social media, applauding Penner’s strong leadership and dedication to upholding the standards that define Denver football.
With expectations set, every player now enters camp knowing that their actions — both on and off the field — will shape their future with the Broncos. In Denver, respect for the game starts with respect for each other.
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